License

Font licensing has a reputation for being designed to confuse. Ours isn't. Since 2016, we've built our licensing around a single principle: pay once, use it. No subscriptions, no annual renewals, no audits. The two variables that determine your price are your company size and what you plan to build with the font. Everything else follows from there.

Blaze Type licensing
Company Size

Company Size

Your license is priced on your company's total headcount. Not on how many designers use the font or how many files it's installed in. A studio of 5 pays for a studio of 5, whether one designer uses it or all of them do. The license belongs to the company, not the individual.

There is no limit in number of users. The company size (total amount of employee) is the main metric.

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Social Media Size

Social Media Size

The second pricing variable is your social media footprint β€” measured as total followers across all platforms combined. Up to 10,000 followers is included in every license by default.

If your brand runs larger accounts, you'll need to select the appropriate tier at checkout. This covers posts, stories, ads, and any content published on social platforms.

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For your client

For your client

Buying on behalf of a client? The license belongs to them, not your studio. Use their headcount, not yours β€” they're the ones who'll be using and owning the typeface long after the project wraps. If you're unsure how to handle this at checkout, contact us and we'll walk you through it.

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  • Student & Academics

    Students and academics get 80% off.

    For both personal and commercial work. Your license doesn't expire when you graduate. It automatically converts to a Freelance / 1-person company license, so you can keep using the typeface in client work as soon as you're out. If your practice grows, you can upgrade to a company-size tier at any point.

  • Company

    Available for companies from 1 to 500 employees. Social media coverage up to 10,000 followers is included in every company license β€” no extra charge. If your following exceeds that threshold on any platform, select the Social Media add-on that matches your reach. We cap company pricing at 500 employees; if you're above that, contact us for an enterprise quote.

  • Social Media

    Covered by up to 10,000 followers by default

    Covers all social media use β€” posts, ads, stories, reels, thumbnails, profile assets β€” across every platform. Followers are counted as your total combined audience across Instagram, X, TikTok, LinkedIn, YouTube, and any other active channels. Tiers start at 10K and go to unlimited. Pick the tier that reflects your audience today; you can upgrade if it grows.

  • Desktop/Print

    Covers all desktop use and printed output β€” editorial, packaging, advertising, signage, books, posters, environmental graphics. If it's printed or produced from a desktop application, this license covers it.

  • Website

    Covers web use via @font-face or any standard web font delivery method, across as many domains as you need. One license covers your entire web presence β€” no per-domain pricing, no pageview caps.

  • Embed

    Required when the font is embedded in a document distributed to others β€” PDFs, presentations, InDesign files shared externally, or any file where the font travels with the content. If the document stays internal, your desktop license is sufficient.

  • Platform Embedding

    For the use of a typeface within a third-party creative platform (Canva, Adobe Express, Figma, etc.)

    For the use of a typeface within a third-party creative platform (Canva, Adobe Express, Figma, etc.)

  • Share with a third party

    Covers sharing the font file with an external collaborator β€” a print vendor, a developer, a production partner β€” for the duration of a specific project. The third party may use the font solely for that project and may not retain the files afterward.

  • Logo

    Required when the typeface β€” or a customized version of it β€” becomes part of a permanent brand identity: a wordmark, a logomark, a monogram, or any mark that represents the company over time. This is separate from using the font in marketing materials, which is covered by the standard license.

  • Video

    Covers motion graphics and video content distributed online β€” social ads, YouTube content, in-house company videos, branded animations, and digital campaigns. Does not cover broadcast television; see the Broadcast license for that.

  • Broadcast

    Required for any content distributed on television β€” whether local, national, or international. Covers broadcast advertising, program titles, news graphics, and any on-screen use in a televised production. Tier is determined by broadcast reach.

  • Trademark

    Required if you intend to file the typeface β€” or a logotype incorporating it β€” as a registered trademark with any national or international legal authority. This license grants the rights necessary to pursue trademark registration. We recommend pairing this with legal counsel familiar with type-based trademark filings.

  • App/Game

    Covers embedding the font in a mobile app, desktop application, or game distributed to end users. The font may be included in the app bundle, provided it is not extractable or redistributable by users. Pricing is based on company size, not on downloads or active users.

  • Server

    Required when the font runs on a server β€” on-premise or cloud β€” to generate or render text automatically. This covers any situation where the font is doing work at scale rather than sitting in a designer's application. Six tiers are available depending on your architecture and output volume. If you're unsure which applies to your setup, contact us before purchasing.

  • More info about Platform Embedding license

    Internal Use / Personal Use Creating content exclusively for personal, non-commercial purposes. No revenue generated from the output. Commercial Use Creating content for commercial purposes β€” client work, marketing, communications, social media. Revenue may be generated from the output. Platform Integration Embedding the font within a platform or tool made available to external users at scale. Multiplier: Custom pricing, please get in touch (email: [email protected] text: [email protected])

  • More info about Server License

    1. Internal Automation Server This license permits the Font to be installed on an internal server for automated document generation used exclusively within the Licensee’s organization and not distributed to external users. 2. Public Output Server This license permits the Font to be installed on a server to generate documents or content that is delivered to external users, provided that the Font itself is never distributed. 3. High-Volume Output Server This license permits high-volume automated output, allowing the Font to be used on a server producing large quantities of documents or rendered content for internal or external users, without distributing the Font file. 4. Dynamic Image Generation Server This license permits the Font to be used on a server or API that generates images, graphics, or other visual assets dynamically for any number of users, without distributing the Font. 5. SaaS / Web-App Rendering Covers fonts rendered server-side within an online application or SaaS product. Text is generated on your infrastructure and delivered to users as rendered output; the font file itself is never exposed or distributed to end users. 6. Enterprise Unlimited Server This license permits unlimited use of the Font across multiple servers, services, and cloud environments within the Licensee’s organization, with unrestricted output volume, provided that the Font file is never distributed.