Bloyd

Bloyd is a catchy grotesque font family with a distinct appearance, designed for use in headlines and body text. The design takes its cue from Monotypes poster typeface »Placard«, published in 1937. Like the origin design, Bloyd plays on a blend of poster typeface characteristics and geometric influences of the era, yet is infused with the manual spirit of hand-carved letters.

Letters have tapered strokes with dynamic curves, terminals subtly flare out and it has a lot of unexpected details, giving it a relaxed and quirky character. Squared inner counters provide a fine contrast to warmer outer curves, supported by a discrete play in stroke widths. With a large x-height and short ascenders & descenders, Bloyd’s narrow subfamilies can be packed tightly to produce forceful headlines. The normal width styles offers generous proportions, creating good readability for longer texts. The design balances on the fine line between ratio and emotion – it appears loud and emphatic in the heavy weights and compressed widths, and more calm and rational in the light and normal styes.

Bloyd is available in Roman and Italic, with three widths from Normal to Compressed and a range of eight weights from Extra-Light to Black, each with a corresponding italic at a moderately steep 10° angle. The typeface spans 876 glyphs and 48 styles, and is offered as a VAR Font. Each font includes a large multilingual character set, accompanied by symbols, a set of arrows, and an array of Open Type features and stylistic alternates offering a lot of playful variety.